Questions. Lots and lots of questions. That’s what we’ll go through as we analyze your current marketing situation and plan for the future. Here are some points to consider when planning and holding your custom Summit:
- Attendees. Attendees typically include primary company individuals (owners or operators of the company, anyone charged with leading the marketing operations and anyone who needs to “buy” into the marketing vision). Since financials and budgets are part of the discussion, do not include anyone who shouldn’t be exposed to this information. A smaller group (probably no more than six people) is most effective, allowing enough varied input and viewpoints without creating analysis paralysis.
- Site and duration. We choose a site away from the client’s office to avoid interruptions. Oftentimes, our office in Downtown Summerlin is the place. For some meetings, a half day is sufficient; for others, a full day is more beneficial.
- Topics. Intense preparation is necessary for a successful event, but our team will do most of the heavy lifting, including performing research to create a detailed, custom agenda covering an array of topics that we’ll work through during the Summit. We will provide you with a pre-Summit document outlining some questions for all of your team’s participants to help everyone gather their thoughts and prepare for the most effective session.